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Fast, forgiving screening — ideal for shorter cycles and early qualification.
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Chapter 01 of 08 · Solutions
Seven problems. Solved as systems.
I organize the work around business outcomes, not tools. Pick the problem you have — the stack comes after.
What I solve
Pick a problem. See the chain.
Every solution is a chain of connected steps, never a one-off task.
Enter a new market
For companies expanding into a new geography.
Market researchTAM mappingICPAccount prioritizationStakeholder mappingOutboundMeetings
A pipeline built around a new geography, instead of hoping networking gets you there.
You get
- A market and account map
- ICP and persona architecture
- A prioritized target list
- A launch plan for the first meetings
Build a pipeline engine
For companies that need predictable outbound.
ICPAccount researchLead generationScoringCampaignsQualificationCRMReporting
Outbound that produces qualified conversations on a schedule, not by luck.
You get
- Scored account and lead lists
- Multi-channel campaign architecture
- A qualification standard wired into the CRM
- Reporting from first touch to opportunity
Penetrate strategic accounts
My account-based offer.
Account intelligenceBuying signalsStakeholder mappingPersonalized outreachMulti-threadingQualification
Several relevant conversations inside the accounts that matter most.
You get
- Account dossiers and trigger maps
- Persona-specific messaging
- A multi-threading plan per account
- Qualification and handover to sales
Automate GTM
One of my flagship offers.
TriggerResearchEnrichmentScoringCRM updateCampaignDashboard
Remove repetitive work without removing human judgment. n8n, Python, APIs, AI, MCPs and CRM workflows do the copy-paste; people keep the decisions.
You get
- Mapped and prioritized automation opportunities
- Documented, monitored workflows
- Human review where judgment matters
- A team that knows how to run it
Make sales data useful
For leaders who want visibility, not vanity metrics.
CRM dataKPI frameworkPipeline analyticsCampaign analysisAccount analyticsDecisions
Know where your team should spend its next hour.
You get
- A KPI framework with clear owners
- Power BI and CRM dashboards
- Campaign and market analysis
- A plain-language read-out each cycle
Turn events into pipeline
For teams investing in conferences and roadshows.
Attendee researchPre-event outreachMeetingsEvent executionQualificationPost-event nurture
An event treated as a pipeline engine, not a booth.
You get
- Attendee filtering against your ICP
- Pre-booked meetings
- On-site priorities and coordination
- A structured post-event follow-up system
Scale your team’s capability
For teams growing a sales-development function.
MethodologyOnboardingReview loopsQuality controlDocumentationHandover
Systems that keep working when I’m not in the room.
You get
- Research and outreach methodology
- Coaching and review loops
- Playbooks and SOPs
- Training for the people who will run it
Where I work
Complex markets, specific playbooks.
Each industry buys differently. Systems have to reflect that.
FinTech & banking
Long cycles, many stakeholders across credit, risk, operations and technology. Winning here means account research, multi-threading and patience, run as a system.
B2B SaaS
Crowded categories and noisy inboxes. The edge is precise ICPs, signal-led timing and qualification that protects the sales team’s calendar.
EdTech
Institutional buyers with committee decisions and seasonal calendars. Pipeline depends on mapping the committee and timing outreach to the academic cycle.
Marketing analytics
Enterprise clients that want proof before promises. Discovery, business-case building and stakeholder trust matter more than volume.
Anatomy of an ICP
What a working ICP is made of.
Most “ICPs” are a job title and an industry. A working one has eight parts.
01
Firmographics
Industry, size, geography, business model — who is structurally a fit.
02
Technographics
The stack they run today, and what it says about readiness.
03
Buying triggers
Initiatives, funding, launches or announcements that open a window.
04
Pain points
The operational problems your solution genuinely removes.
05
Personas
The roles that feel the pain, influence the decision or sign it.
06
Buying committee
How stakeholders across functions really connect on a deal.
07
Disqualifiers
The signals that say stop — protecting your team’s time.
08
Scoring model
A number that ranks accounts so effort follows potential.
Qualification
Pick the spine before the sequence.
One framework, codified into the CRM, applied the same way by every rep.
Metrics · Economic buyer · Decision criteria · Decision process · Identify pain · Champion
Built for complex, multi-stakeholder enterprise deals with long cycles.
Challenges · Authority · Money · Prioritization
Leads with pain — useful when the budget conversation arrives late.
Your criteria, weighted
A qualification model built from your own won and lost deals.
Your turn
Not sure which problem is yours?
That’s exactly what an intro call is for.
30 minutes · no pitch · a clear next step