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Chapter 07 of 08 · The deal

Pricing is a conversation, not a price tag.

No two go-to-market engines are alike: different markets, different buyers, different systems. So instead of a rate card that fits nobody, I scope every engagement individually and quote it on demand.

Why quotes are on demand

Four things shape the price.

The scope of the work is the only thing that decides what it costs. Slide each driver and watch the shape of your scope change. No price is calculated here; the point is to start the conversation with the right picture.

Driver 01Markets & accounts

How many markets, segments and accounts we’re targeting, and how deep the research needs to go.

One focusA few segmentsMulti-market
Driver 02Systems involved

Your CRM, data sources and how much automation and AI the process should carry.

CRM onlyConnected stackAutomation + AI
Driver 03Pace & intensity

Timeline, campaign volume and how many parallel channels we run.

SteadyActiveHigh tempo
Driver 04Enablement

Whether your team also needs training, documentation and coaching to own it afterwards.

Hand-over docsTeam trainingEmbedded coaching
MarketsSystemsPaceEnablement
Your scope looks likeSystem build

Indicative weight of the engagement · not a priceUse this scope in my brief ↓
How it works

From brief to final proposal.

You complete a short form about your business, needs and goals — about five minutes.

Common shapes

Three ways we might work.

These are starting points; most engagements blend them. Hover a column to follow one shape all the way down.

01Strategy sprint02System build03Embedded partner
What it isA focused engagement to define your ICP, scoring, qualification and market priorities — a plan your team can execute.Strategy plus the machinery: CRM structure, automations, campaigns and dashboards, built and handed over.Ongoing GTM ownership — running, measuring and improving the engine alongside your team.
Strategy depth
Systems built
Campaigns run by me
Team coaching
Duration
You walk away withA plan your team can execute: ICP, scoring, qualification rules and market priorities.A working system: CRM structure, automations, campaigns, dashboards and documentation.Ongoing ownership: campaigns running, numbers reviewed and the engine improved week by week.
RhythmShort, fixed scopePhased build with check-insContinuous, weekly cadence
Your roleReview, decide and execute with the playbook.Provide access, test and adopt the system.Work alongside me while I coach as we go.
Best whenYou know something is off but not what to fix first.The strategy is clear and the machinery is missing.You want results and capability, not just a project.
Preliminary brief

Start with five minutes.

Answer a few questions. I’ll review them and reply with a primary quote, which may be refined after our scoping call. Prefer to talk first? Book an intro call.

Step 1 of 3
What do you need? (pick any)
Almost done

Sending…

Press the button to open it in your email app, addressed to me. If nothing opens, copy the text and email it to ichraf@fajjeri.com.

Open in email app ↗
Good to know

Questions people ask.

Tap a question. Still curious? Book an intro call and ask me directly.

Why no public price list?

Because a fixed rate card would be wrong for almost everyone. A one-market event pipeline and a multi-country automation build are completely different jobs.

Is the primary quote final?

No — it’s a starting point based on your brief. After the scoping call I confirm or adjust it so the final proposal matches the real scope.

Do you work with companies outside Tunisia?

Yes. I’m based in Tunis and deliver remotely to clients internationally.

What happens to the information I submit?

It’s used only to prepare your quote. It is stored in a private database, and you can ask for a copy or for deletion at any time. See the Privacy Policy for details.

Book an intro call