Enter a new market
For companies expanding into a new geography.
Intelligent GTM · Strategy × Sales × Data × Automation
Build a GTM system that scales.
Strategy, sales, automation, AI and analytics — connected into one commercial engine. I build intelligent GTM systems for complex B2B markets.
30 minutes · no pitch · you leave knowing what I’d look at first
GTM StrategyOutboundABMAutomationAIRevOpsAnalytics
The problem
Too much GTM still runs on manual work.
- Research in spreadsheets.
- Lists assembled by hand.
- Leads scored inconsistently.
- CRM updated manually.
- Campaigns managed in silos.
- Reports that tell you what happened — not what to do next.
I build the layer that connects it.
The system
Market intelligence in. Scalable pipeline out.
Eight connected stages. Tap or hover any step to see what it does.
0%of the annual meeting target achieved
0%of the qualified-opportunity target achieved
0+priority accounts segmented for account-based outreach, globally
0%of the lead target at a flagship banking event
Real results, measured against agreed targets.
Proof
Built around measurable outcomes.
Selected results from anonymized B2B and financial-services projects.
0event attendees analyzed
0ICP-qualified accounts
0priority accounts
0event leads generated
0%of the meeting target reached at a flagship banking event
0qualified accounts in a market-expansion project
0+positive sales interactions
0+qualified opportunities
Solutions
Organized around outcomes, not tools.
Six problems I solve for B2B companies. The stack comes after the outcome.
Build a pipeline engine
For companies that need predictable outbound.
Penetrate strategic accounts
My account-based offer.
Automate GTM
One of my flagship offers.
Make sales data useful
For leaders who want visibility, not vanity metrics.
Turn events into pipeline
For teams investing in conferences and roadshows.
Before → after
Manual GTM. Intelligent GTM.
Follow one account through both versions.
Pick an account by gut feel
Open ten tabs to research it
Paste findings into a spreadsheet
Hunt for contacts one by one
Judge ICP fit by eye
Write personalization from scratch
Re-key everything into the CRM
Chase the follow-up from memory
A trigger flags the account
Research runs in the background
Enrichment fills the record itself
The ICP score is calculated, not guessed
AI pre-screens qualification
The CRM updates without re-typing
Personalized outreach is drafted for review
Dashboards move in real time
Automation should remove repetitive work — never human judgment. The rep still closes the deal; the system just stops stealing their mornings.
Selected systems
Case files, not claims.
Turning event participation into a prioritized sales pipeline
Hundreds of attendees, limited commercial capacity — filtered into 84 priority accounts.
A banking conference run as a pipeline engine
335 leads, 22 meetings against a target of 12, 168% of the lead target.
A multi-market outbound engine
Positive interactions and sales-qualified opportunities from research-led outreach.
Selected client feedback
What the people who worked with me said.
“Ichraf combines strong commercial judgment with exceptional execution. She understands how to research an account, identify the right stakeholders and turn that research into meaningful conversations.”
“What stood out was Ichraf’s ability to take ownership of a project end-to-end — from market research and account targeting through outreach, qualification and reporting. She brings structure to complex sales initiatives.”
“Ichraf is particularly strong at connecting sales execution with systems and data. She looks beyond individual campaigns and thinks about how the process can be automated, measured and scaled.”
Names and company details anonymized for confidentiality.
The method
Eight stages. One framework.
The Intelligent GTM Framework — how every engagement runs.
01Discover02Map03Design04Automate05Activate06Measure07Optimize08Scale
Tunis → the worldAbout
I’m Ichraf. I sit between sales, strategy, data and technology.
Technical enough to build the system. Commercial enough to understand the buyer.
Your turn
What part of your GTM is slowing you down?
Let’s find out.
30 minutes · no pitch · a clear next step